There is power in a Brand and there is a reason why the ‘Fortune 500 club’ spends billions in building it.
How would you make your product or service stand-out different in the DigitalAge of ‘Social Media’ which is cluttered for every brand trying to make its space& identity?
Branding has evolved from its traditional ways and has reached new paradigms of Personal, Employer and Employee Branding.
What exactly you would find at the Branding Conclave?
1. Branding in the Digital Age
2. Using Employee Branding to leverage the Brand Image of your organization
3. Employer Branding to attract the right talent, expertise and deals
4. Personal Branding for Senior Management, Free-lancers, Self Employed Professionals to showcase your right skills and talent
5. Leveraging Sales, Marketing and overall market influence through branding
An exclusive workshop that shows you how to create your personal brand to live life on your own terms. It is not about selling yourself, but about attracting the opportunities that corresponds to you.
Bloggers, artists and political figures have long recognized the value and the benefits of branding themselves to reach their goals. We think that personal branding should not be centred around the idea of “selling yourself”. Instead, a personal brand should help you attract the opportunities that correspond to your profile and interests.
Have you ever wondered what life would be like if people sought you out specifically for your expertise?
Imagine for a second.
Employee branding is a new twist on identity regulation. Employee branding shapes employees’ behavior so that they project the brand identity of their organization’s products through their everyday work behavior. Employee branding is about turning your employees into brand ambassadors; encouraging them to behave in a way that enhances your brand and giving them a positive professional experience that they’ll tell friends and colleagues about.
In today’s “War for Talent” Employer Branding strategies have become the most important tactics for solving one of the biggest recruiting challenges – attracting high-quality applicants.
Employer branding is how businesses promote their credentials as a welcoming, engaging and dynamic workplace for employees.
Research by LinkedIn has proven that more than 75% of job seekers research about firm’s reputation and employer brand before applying. Companies with bad reputation not only struggle to attract candidates, but they also struggle to retain employees.
So, how can you start making real steps towards enhancing your employer brand?
MEMBER OF THE WORLD ECONOMIC FORUM’S GLOBAL AGENDA COUNCIL ON NEW MODELS OF LEADERSHIP 2011.
Anand Pillai is the Managing Director of Leadership Matters, Inc., a company focusing on building an Intrapreneural culture in organizations. Prior to this, he was the Senior Executive Vice President – HR and Business Transformation at Reliance Industries (for 3.5 years) and Senior Vice President HR and Global Head- Talent Transformation at HCL Technologies Limited. He is also the Adjunct Professor for Strategy and Leadership at IMT Ghaziabad. He is also a Member of the World Economic Forum’s Global Agenda Council on New Models of Leadership 2011. Anand has been one of the top 10 Social Media Influencers in India in Business and HR for the last 3 years.
With more than 35 years of rich experience in the corporate world, Anand has handled challenging assignments in general management and as head of sales operations in companies such as TATA Group (10 yrs.), Hughes Network Systems 4 years, Bay Networks 2 years, HCL Technologies Ltd (14yrs) and Reliance Industries Ltd (3.5Yrs). Anand has been a much sought after speaker in many national and international forums. He has been the distinguished speaker at the Fortune Innovation Forum in NY, USA (the only non-American speaker to be invited), at the Fortune Global Forum, NASSCOM, ISTD, CIO Summit -London, Great Places To Work conference -Singapore, World’s Most democratic work places summit- Las Vegas, World HRD Congress, CII, TEDx,etc.