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AboutBranding Conclave

There is power in a Brand and there is a reason why the ‘Fortune 500 club’ spends billions in building it. How would you make your product or service stand-out different in the DigitalAge of ‘Social Media’ which is cluttered for every brand trying to make its space& identity?

Branding has evolved from its traditional ways and has reached new paradigms of Personal, Employer and Employee Branding.

What exactly you would find at the Branding Conclave?

1. Branding in the Digital Age
2. Using Employee Branding to leverage the Brand Image of your organization
3. Employer Branding to attract the right talent, expertise and deals
4. Personal Branding for Senior Management, Free-lancers, Self Employed Professionals to showcase your right skills and talent
5. Leveraging Sales, Marketing and overall market influence through branding

BRAndingConclave

Personal Branding

An exclusive workshop that shows you how to create your personal brand to live life on your own terms. It is not about selling yourself, but about attracting the opportunities that corresponds to you.
Bloggers, artists and political figures have long recognized the value and the benefits of branding themselves to reach their goals. We think that personal branding should not be centred around the idea of “selling yourself”. Instead, a personal brand should help you attract the opportunities that correspond to your profile and interests.

Have you ever wondered what life would be like if people sought you out specifically for your expertise?
Imagine for a second.

  • If you could name your own price for your
  • If you could have people line up to work with you
  • If you could land better clients or the job you have always imagined having
  • If you were seen as a thought leader in your industry
  • If people were to specifically seek you out for your services
  • If people lined up to pay you for your services because of how powerful your brand is
  • It would be nice, wouldn’t it?

  • Employee Branding

    Employee branding is a new twist on identity regulation. Employee branding shapes employees’ behavior so that they project the brand identity of their organization’s products through their everyday work behavior. Employee branding is about turning your employees into brand ambassadors; encouraging them to behave in a way that enhances your brand and giving them a positive professional experience that they’ll tell friends and colleagues about.

  • Almost, 90% of the Working class have an online presence today with an active social media profile
  • They express, share and talk about what matters to them or what they are good at
  • An Employee who possesses the right skill set and talent if branded in the right way can go the extra mile in showcasing the values, culture and objectives of an organization
  • A strong personal brand of an employee can help a great deal in acquiring new clients and sales

  • Employer Branding

    In today’s “War for Talent” Employer Branding strategies have become the most important tactics for solving one of the biggest recruiting challenges – attracting high-quality applicants. Employer branding is how businesses promote their credentials as a welcoming, engaging and dynamic workplace for employees.

    Research by LinkedIn has proven that more than 75% of job seekers research about firm’s reputation and employer brand before applying. Companies with bad reputation not only struggle to attract candidates, but they also struggle to retain employees.

    So, how can you start making real steps towards enhancing your employer brand?

  • A strong brand attracts the right talent
  • A powerful brand gets you the right clients
  • Deal Closures are easy if you have a well-known brand
  • Influencing capacity of your Brand on social media is directly proportional to the impact it makes in the market

  • THINK!!!!

  • When people Google about you, your name or organization, what do they come across? Do the results showcase the REAL you?
  • You may feel you have the best talent and skills needed to do a Job, but is it packaged and highlighted appropriately
  • Does your Real-World Profile and Virtual World Profile have a gap?
  • Do you think there is a lot more to your personality or the organization but it’s just not getting highlighted to the right people at the right platform?
  • As per a survey done of Senior and Top Level Management Professionals across Industries, 70% professionals lose out on potential opportunities and business deals owing to poor representation of themselves or poor branding of the organization
  • Most of the Employers or potential clients / investors form a view about your personality or the organization when they Google about you, is it something you can afford to neglect?
  • “The BrandingConclave” series of Workshops and Summits aim to answer all the above questions and help the Organizations, Working Professionals,Entrepreneurs and Self-Employed Professionals leverage and improve their BRAND VALUE
  • Key Topics of Discussion:

  • Know the worth of your Brand
  • Measuring the Landscape of your Brand
  • Managing and Controlling the Branding Exposure
  • Creating a VALUE for your Brand and making it Profitable
  • Selling the Brand as a Product: What’s Needed?
  • Re-Inventing the Brand
  • Leveraging your Brand through Social Media
  • Creating Lasting Impressions
  • Building a Reputation and bringing a weightage to your personality or Brand
  • Importance of Emotional Well Being on your Personal Brand
  • Packaging your BRAND and PERSONALITY
  • Knowing the art of “Creating the Maximum Impact” through an Influential BRAND or PERSONALITY
  • Effectively using your Personal Brand to catapult your growth trajectory in work and life
  • Being the HERO of a movie called your Personal Brand
  • Who should ATTEND?

  • Corporates
  • College Graduates looking to Kick Start their Careers
  • Mid Management Level Professional struggling to move on to the next level
  • Senior Management Professionals waiting for their Big Break
  • Sales and Marketing Professionals
  • Top Level Management Professionals and CXO’s wanting to make an impact and transform into inspirational leaders
  • Free Lancers, Self Employed Professionals
  • Entrepreneurs
  • Artists
  • Budding Sportsmen and Athletes
     
     
     
     
     
     
  • Resource Person

    • teacher1

      Anand Pillai

      MEMBER OF THE WORLD ECONOMIC FORUM’S GLOBAL AGENDA COUNCIL ON NEW MODELS OF LEADERSHIP 2011.

    • Anand Pillai is the Managing Director of Leadership Matters, Inc., a company focusing on building an Intrapreneural culture in organizations. Prior to this, he was the Senior Executive Vice President – HR and Business Transformation at Reliance Industries (for 3.5 years) and Senior Vice President HR and Global Head- Talent Transformation at HCL Technologies Limited. He is also the Adjunct Professor for Strategy and Leadership at IMT Ghaziabad. He is also a Member of the World Economic Forum’s Global Agenda Council on New Models of Leadership 2011. Anand has been one of the top 10 Social Media Influencers in India in Business and HR for the last 3 years.

      With more than 35 years of rich experience in the corporate world, Anand has handled challenging assignments in general management and as head of sales operations in companies such as TATA Group (10 yrs.), Hughes Network Systems 4 years, Bay Networks 2 years, HCL Technologies Ltd (14yrs) and Reliance Industries Ltd (3.5Yrs). Anand has been a much sought after speaker in many national and international forums. He has been the distinguished speaker at the Fortune Innovation Forum in NY, USA (the only non-American speaker to be invited), at the Fortune Global Forum, NASSCOM, ISTD, CIO Summit -London, Great Places To Work conference -Singapore, World’s Most democratic work places summit- Las Vegas, World HRD Congress, CII, TEDx,etc.



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