To position your brand as a forward-thinking corporate citizen, you must take authentic steps to provide solutions to common human problems in the world around you. Valuing corporate social responsibility, or CSR, will not only benefit your larger community, but it will also provide you with specific organizational benefits.
Corporate social responsibility provides an opportunity to stand apart from your competitors. In this era of social media, you are not entirely in charge of your own brand image. Participating in programs to benefit your community is crucial to fostering a brand image that is trustworthy, durable and honest. This corporate identity will be integral to people’s subjective shared impressions of who you are.
For companies, the overall aim is to achieve a positive impact on society as a whole while maximising the creation of shared value for the owners of the business, its employees, shareholders and stakeholders.